The Competitive Intelligence Analyst plays a key role in building the Bank’s competitive intelligence network, and in gathering both routine and ad hoc intelligence from various sources.

Responsibilities:

• Under the direction of the Head of Product Management & Market Research, the Competitive Intelligence Analyst completes a regular weekly competitive briefing, which highlights the key competitor strategies and other external market factors that will impact the business.  This involves research and review of secondary sources including competitor websites & releases, the Bank of Canada, the Office of the Superintendent of Financial Institutions and other sources, as well as primary information gathered by mystery shopping competitor branches, call centres and other networking to gather information.  This briefing covers the four key businesses that ING DIRECT operates in (savings, lending, investments and chequing) as well as other businesses that may potentially be of interest. 
• The Competitive Intelligence Analyst will also investigate and recommend additional secondary sources that are available domestically or globally for free or on a subscription basis.
• The Competitive Intelligence Analyst will prepare 1-5 page point of view documents on competitor best practices identified on an ad-hoc basis.
• The Competitive Intelligence Analyst will document processes and sources that are used (including the timing of refreshes to information and the limitations of information used) in a competitive intelligence process document.
• The Competitive Intelligence Analyst will designing, implementing and maintain a program to strengthen competitive intelligence gathering efforts among ING DIRECT’s client touch points and other departments.  This will include designing and implementing a mechanism enabling other staff to share intelligence gathered with a central point that will consolidate this information and a program to reward staff who contribute valuable intelligence that can be leveraged by the business. 

 Competencies:

• Entrepreneurial
• Drive for Results
• Creative Thinking
• Focuses on the Customer
• Development of Self

 Requirements:

•  Proficient understanding of the retail banking industry
• Strong Information gathering and research skills 
• Strong Networking and relationship building skills
• Strong conceptualization skills relating to new strategies for products or businesses
• Financial knowledge
• Strategic Thinking
• Influence and Presentation Skills
• Proficient written and verbal communication skills
• Proficient marketing skills and knowledge including promotions, research and branding.

Disability Accommodation:

 ING DIRECT will make reasonable accommodations for the known physical or mental disabilities of an otherwise qualified employee or applicant for employment, unless undue hardship to ING DIRECT would result. Any applicant or employee who requires accommodation in order to perform the essential functions of a job should contact Human Resources or his or her supervisor.